_Our purpose is to design strategic research based interventions that give our clients the edge. Having a strategy suggests an ability to look beyond the short term and the trivial to view the long term and the essential. Strategy is about addressing causes rather than symptoms - and seeing the wood from the trees.
_What We DoOur toolkit is varied and eclectic, and we tailor each plan to the challenges of the brief.
Most of our work happens upstream.
Brand strategy including planning & positioning.
Qualitative research that stresses interventions with people in their lifeworld.
Innovation & co-creation work.
User & Customer Experience.