_Our purpose is to design strategic research based interventions that give our clients the edge. Having a strategy suggests an ability to look beyond the short term and the trivial to view the long term and the essential. Strategy is about addressing causes rather than symptoms - and seeing the wood from the trees.

• _What We Do

  Our toolkit is varied and eclectic, and we tailor each plan to the challenges of the brief.

  Most of our work happens upstream.

  Brand strategy including planning & positioning.

  Qualitative research that stresses interventions with people in their lifeworld.

  Innovation & co-creation work.

  User & Customer Experience.

  Communications Planning.